Imagine that you own a shop that has quite a few regular customers, but you discover that one random day you have had little to no business come your way. You send out an instant coupon giving your faithful customers 15% off and the response is tremendous. This is possible through mobile marketing.
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn’t work! Be sure to test your mobile advertising campaign on all mainstream devices.
Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an “opt-out” set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like “UNSUBSCRIBE” and “STOP.”
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
Offer your customers an option to leave feedback; this will help you improve your products and services. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
It is important to remember that not all people use the same mobile platform. In a world where people use cellphones, tablets, laptops, and other mobile devices, it is absolutely necessary to make your advertisements span across multiple platforms. This way you will be able to reach more people.
When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.
Include QR codes in different types of promotional materials. You can have QR codes in magazines, billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to take a potential customer from a printed form of advertisement into a digital one.
Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.
In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article, and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt, and reap all of the the benefits of mobile marketing.
