Mobile marketing can be a very fascinating thing to get into. It has so many ways that it can be customized for each business that the possibilities are nearly endless. This can make it a challenge for a newcomer who doesn’t have a clue where to begin. This list of tips can prepare you for the challenge.
Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”
Personalize your messages. Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.
Mobile marketing is one of the most personal ways that you can keep in touch with your customers. This is important to know because you can specialize content directly to the customers that you wish to target. It is a marketing technique that actually shares in the person’s lifestyle.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
Mobile ads need a stronger call to action than regular ads, so make sure that you’re proficient at providing this type of material. A dozen exclamation points and some words like “must” and “now” aren’t going to cut it. You need to come up with a wording that will persuade people in only a short sentence or two.
When you are emailing your mobile marketing messages, you want to make sure that you have the customer’s first name, and use it! When a message feels personal, people will probably read it. Spend a little time so that you are giving your customers a feeling that they can trust you.
Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient’s name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.
Sending a reminder message about an upcoming sale or release of a new product is an excellent way to get your customers excited about what is going on. Try to send the reminder a couple of hours ahead of time. Doing this many days in advance creates a higher chance that the customer will forget.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. You will lose customers if your campaign is not workable on multiple devices.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. If your app does not have a purpose, no one will download it.
Keep it short. When advertising on a mobile platform, keep your messages short, crystal clear, and insistent. While more and more mobile devices have the capability to display long messages, the longer the message is, the less likely your potential customer is to read it. A brief and concise message is much more effective in engaging a reader.
If you have a product to sell, and you are considering mobile commerce, think carefully. Mobile commerce requires a level of security and credit card processing feature to be in place. Implementing this can be costly to your business. Quite often, it might be easier for the customer to call you on their mobile phone to purchase, instead of clicking on a link to purchase.
It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.
Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.
Make at least five minutes of fun for your mobile customers. You should compose unique and fun texts that will leave an impression on your customers. When they are idle during the day, they will look to your text for fun. The more you put into keeping it interesting, the more of an impact you will have.
Mobile marketing is indeed a thing of great variety with so many strategies and plans. That is both its gift and its curse. It’s a gift because it has many options that are customizable and it’s a curse because too many options make it difficult to decide. These tips should have made it a bit easier for you.