When using email marketing, it’s imperative to ensure the people you email actually want to be receiving them. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.
Try different email formats until you find what works best for you and your readers. Put your important information and any new offers near the beginning of your messages. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. Continue to use the method that works best. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Stick to one email message per week when employing email marketing. Your customers may be very busy and have to go through a lot of messages throughout the day. Sending emails too frequently makes it more likely that your customers will stop reading.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Your company’s email marketing campaign should have an option to unsubscribe for people who no longer wish to receive messages from you. While they are very inexpensive, each email does cost a bit of money. If people perceive you as a spammer, it can hurt your business. This may also make people block your email address online,and that’s not good if you’re trying to get your product or service out there.
Test your email messages to see how it will look on different platforms. Test your design across as many platforms as possible once you are happy with how it looks on your computer. Viewing a message on an Android phone can be a far cry from seeing it on a PC based format.
Set up some expectations for your recipients when they sign up for your email campaign. Once they sign up, they should receive an immediate confirmation email that highlights what they can receive from signing up. This can help you build great customers relationships and help you avoid complaints from the recipients not being aware of what they were receiving.
When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of unchecking boxes that don’t interest them, and it boosts your trustworthiness.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.
Have a special birthday email for your subscribers. Allow your subscribers to include their birth date on the sign up form, then follow up with an automatic email on the big day. This can do a lot in regards to making a customer feel special. Even better, you can include some kind of coupon or discount with this greeting.
Clearly, it is critical that you send messages only to those interested in receiving them. Sending unsolicited email will get you blacklisted and ruin your website’s reputation. Use what you’ve read here to protect yourself and your business!
