Email marketing is a powerful tool in today’s tech oriented, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers. As powerful as the tool is, it can be easily misused. There is a very thin line between email marketing and spam. Luckily, the following article will help you use email marketing without spamming unnecessarily.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
Create a personal email for your readers. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Proofread anything you send out via email. You need to make sure all emails and newsletters are correct. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Also, check any links you include in the email to ensure they work.
For your email marketing campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product’s page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.
When writing your emails, include calls of action. Your readers need to understand what they need to do by you simply telling them in your emails. If you have links, make them obvious and include the instructions on how they should be used. Consider including your call to action at both the bottom and top of your email for ease of use.
Always test out how your email messages will show up on a lot of different electronic platforms. You should test your emails on different platforms once you come up with a perfect design. Different email readers may show the email very differently.
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
Try to use Alt tags if the emails you send have images. What these tags do is come in place of images that don’t load or aren’t allowed to load for some reason. The descriptions written in these tags need to be relevant to whatever the image is, so that the recipient can see the purpose of the image. These should be used on your links, as well.
Don’t make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.
Plan out your emails in advance. Take into account that you are human, and that you will make mistakes when creating an email. With this realization in mind, allow enough time to review, revise and edit your emails before sending them out to your subscribers. This can help you avoid many mistakes in your emails.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Avoid using the newsletter format for your business emails. Though they were welcomed in the earlier days of email marketing, they have since become somewhat passe. Email marketing campaigns have become the current wave of solid internet marketing. This allows you to target your niche audiences more precisely, and give the information directly to the people who want it most.
As stated before, in a world dominated by the internet, email marketing is a powerful tool. Though it can be used for good purposes, such as interacting with potential and current customers, it can be misused as well, taking on the form of spam. When you use email marketing, keep this article in mind and your messages won’t end up in your recipient’s spam folder.
